Final Development Proposal
Final Development Proposal

Introductory page with short description of project and a concept map to show neighboring influences. Final set name for the proposal: sun + palm, to represent the basics of nature -- similarly to how this development would provide the basic necessities for comfortable living | Google Earth Pro + Photoshop + Illustrator

Final Development Proposal
Final Development Proposal

Client Profile: shows intended clients for residential and commercial areas | Naming + Branding: Promotional poster created that can serve as a moodboard for the visual identity for sun + palm's marketing. Color palette, logos, and fonts included for a mini style guide | Clip Studio Paint + Illustrator

FinalDevProposal-post-06
FinalDevProposal-post-06

Final page shows vignettes of different locations | Top: commercial front with people interacting with the main plaza + a biker using the protected bike lane | Middle: residential open space with people using the space for leisure and recreation, but also an a throughway from one residential building to another or parking | Bottom: rooftops provide residents space to lounge and use its community gardens | Photoshop + Illustrator

Final Development Proposal
Final Development Proposal

Introductory page with short description of project and a concept map to show neighboring influences. Final set name for the proposal: sun + palm, to represent the basics of nature -- similarly to how this development would provide the basic necessities for comfortable living | Google Earth Pro + Photoshop + Illustrator

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SUN + PALM

Kearny Mesa - Final Development Proposal: 4888 Convoy St.

This project serves as a culmination of all my work in USP 177B, an urban design class I took in Spring 2020. It includes specific recommendations to illustrate my vision for the site using a context map, client profile, naming and branding, concept plan, site plan, SketchUp 3D model, and vignettes to support the design intervention. According to the General Plan, the site has a "Urban Employment Village" designation with the highest residential density permitted in the city. With this in mind and careful research and analysis, I developed an extensive proposal to show how design can transform this site and contribute to improving the Convoy Corridor Village. Programs: Photoshop + Illustrator. Completed Spring 2020.